How Google’s AI Overviews Are Changing Paid Search Strategy

How Google’s AI Overviews Are Affecting Paid Search Performance and CPC Google’s AI Overviews are already reshaping how users interact with search results, and that shift is directly impacting paid search performance. Businesses relying on Google Ads are seeing changes in ad placement visibility, rising cost pressures in certain verticals, and the need for smarter budget allocation strategies. If your paid campaigns feel less predictable than they did even a year ago,…