Maximizing Your ROI with PPC Advertising
In this blog post, we’ll be sharing some tips and strategies for maximizing your ROI with PPC advertising.
Maximizing Your ROI with PPC Advertising
In this blog post, we’ll be sharing some tips and strategies for maximizing your ROI with PPC advertising.
Here Are Paid Marketing’s Biggest Risk Factors in 2022
While pay-per-click (PPC) and other paid marketing campaigns continue to be a lucrative source of revenue for businesses around the world, algorithm changes and other developments have certainly altered the digital advertising landscape in recent years.
SEO & PPC: Efficient Marketing With a One-Two Punch
The Benefits of Having an SEO and PPC Strategy At Steer Point, we’re all about smart marketing practices. SEO and PPC hold a prominent place in the marketing world.
What are the Pros and Cons of Paid Search Advertising?
Did you know that in 2019, search traffic accounted for 29% of all website traffic worldwide? People looking for more information or suggestions before buying a product or service frequently use search engines.
The world of digital marketing, including PPC, is a constantly changing landscape, and it takes a certain amount of dedication to stay on the cutting edge of everything that is constantly changing in the background.
Performance Max Campaigns Enter Beta Testing
Google recently launched its beta test for Performance Max Campaigns in Google Ads. This new campaign type gives users yet another layer of automation so performance can be optimized in real-time. So, what does all this mean? Let’s take a more extensive look at what this means for Pay Per Click Campaigns.
Google AdWords Update: Transition to Google Ads
Google launched Google AdWords 18 years ago as its premiere platform for creating and managing digital ads. Advertisers have come to love the platform because it provides an efficient way to spend marketing dollars in a way that is highly trackable. Google recently announced that Google AdWords will be no more (sort of). Don’t worry, the platform isn’t disappearing, it’s transitioning into Google Ads. This major change is coming by the end of July 2018. So what aspects are changing and what can we expect in the future from Google?
The world of digital marketing is always changing, and Google always seems to be at the head of the charge. Google’s AdWords platform is at the forefront of all things PPC (pay-per-click) advertising, and the Google team is constantly coming up with new innovations for us to utilize in our marketing efforts. Today, we take a look at one such innovation that has the potential to drastically alter the way we advertise online.
Take Advantage of the Latest Google Algorithm Changes with Your PPC Campaign
Pay-per-click (PPC) advertising is a staple of modern digital marketing, but success with PPC hinges on your ability to work around Google’s algorithms. Google regularly updates their search result algorithms to provide users with the most relevant results for their searches. Your goal as a marketer is to make sure your PPC ads land in as many relevant searches as possible.
The Importance of PPC Advertising
Everyone knows proper advertising is vital to the success of a business. It’s a fantastic way to draw in new customers or motivate previous patrons to make another purchase. With so many advertising options out there, however, finding the right strategy can be confusing. A wonderful strategy, especially for small businesses, is pay-per-click (PPC) advertising.
If you are not comparing your PPC development to your organic results than you are wasting money! After a week of new client interviews this week, I was once again reminded of how many companies call “PPC” – “SEO”. I was also shocked at how many companies are running a strong PPC campaign but the organic results have not developed over the life of the campaign. When you engage an Internet marketing…
Geo Location PPC not on AT&T and Sprint networks
Problem It is out – AT&T and Sprint are displaying Google National search campaigns on their 3G networks. About 9 days ago we identified this change and made sure that all our mobile devises were setup for “location on” but still could not produce Google “Geo Location” PPC ads. We are not certain why Google and the networks would make such a drastic change (since most people have their Mobile Locations set…